Posting on Instagram has become second nature for digitally savvy companies, just as it has for the average social media user. For businesses, though, it’s an incredible way to push their goods and services if they can figure out how to break through the fray of promotional content.
Fitness on Broughton in Savannah, Georgia, made an attempt to improve their presence on the picture-sharing app on August 9, 2017. As a result, employee Jessica Gober grabbed a can of energy drink and stood in front of the camera as someone recorded a Boomerang video of her.
With only 70 followers and fewer than ten other images on their page, gym staff might not have expected too much to come of the video. The footage showed Gober shaking her hips, tilting her head and smiling while holding onto the purple-guava-pear-flavored beverage.